April 20, 2013 12:00 AM | by Zeina Tawfik
Fashion Forward Taking the Middle East by Storm
Attention everyone, a fashion feast is set to happen in the Middle East under the name of 'Fashion Forward' from the 26th to the 29th of April at Madinat Jumeirah, Dubai, UAE. Aiming to showcase the region's finest fashion talents alongside bringing together leading industry academics and professionals from all around the world, Fashion Forward has the ultimate goal to drive forward the fashion industry in the region at the four-day event. A definitive platform with plans to be hosted bi-annually, Fashion Forward is a promising new concept to the fashion industry in the Middle East.
In its first season, 18 catwalk presentations will be held displaying the works of established and emerging fashion designers such as Amira Haroon, Ayesha Depala, Dina JSR, Dima Ayad, Emperor 1688, Essa, Ezra, Furne One, Golkar Couture, KAGE, Michael Cinco, Rami Kadi, Rani Zakhem, Tahir Sultan, Toujouri, Whyesse, and Zayan, in addition to STARCH foundation designers, Bashar Assaf, Azada and Hussein Bazaza. An impressive lineup of talents, I must say.
Yet Fashion Forward isn't only about the runway shows, it's so much more than that! Several forums and panel discussions will be held featuring international experts from Milan’s Domus Academy, London College of Fashion, New York-based Fashion Institute of Technology (FIT) and the Council of Fashion Designers of America (CFDA) where a series of topics relevant to the fashion industry in the Middle East will be brought up. Think first-hand information from accomplished fashion professionals!
If you are looking to shop, then Fashion Forward won't fail you, as a series of popup shops will be setup including the latest collections from over 30 designers and labels from all over the region. In addition to that, a number of international buyers will be attending Fashion Forward where a fashion gallery will include signature pieces from the designers participating, an arena where the buyers could check out look books and inquire about designers of their interest.
Fashion Forward is a golden opportunity if you are a person who's interested in the fashion industry in the Middle East, a budding fashion designer or a young person who's looking forward to get a job in the fashion business. It's an event that's not looking forward to be just another fashion week, but rather an initiative that will foster the Middle Eastern fashion industry.
For more details about Fashion Forward, log onto FashionForward.ae.