Walking through the doors of Azza Fahmy's Zamalek boutique, I must say I got really inspired to the extent that I played Um Kalthoum songs on my way back to the Fustany office. The new Azza Fahmy collection is called Suma, which is inspired by the iconic Egyptian Singer Um Kalthoum. Everything was magnificent and nostalgic, from the designs of the jewelry pieces to the graphical drawings of Um Kalthoum on every corner of Azza Fahmy's boutique. My favorite thing about the 'Suma' collection is that it takes you back to the golden days and gives tribute to one of Egypt's most influential icons, while maintaining Azza Fahmy's signature style. The 'Suma' collection by Azza Fahmy included statement necklaces, bracelets, bangles, earrings and of course rings.
The amount of attention given to details is simply exquisite, as you'll find the names of the song writer in addition to the release date of each song engraved on the back of each and every piece as a tribute and to honor the composers and musicians behind the songs. Amazing, isn't it? Stones and colored diamonds uniquely accessorized the silver and gold Azza Fahmy necklaces.
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
Azza Fahmy 'Suma' Collection
About the Author
Dalia Hosny
As soon as Dalia steps into the office, you can't help but have a big smile on your face and know that you will be up for a not-so-typical day with her presence! The youngest member of the Fustany Team is really a moving bundle of joy with an eclectic sense of fashion and style. Marc Jacobs is her favorite designer yet at the same time she adores the artistic vibe of Alexander McQueen and the quirkiness of Lanvin. Throwing jokes here and there, Dalia keeps her energy levels up by making sure she eats an apple everyday, as she thinks of it as her Red Bull can. Her over-sized handbag includes the most random things, think pantoufle (true story!) and her camera that she loves and can rarely be spotted without. Dalia might surprise you with her alter ego when you least expect it, be ready for it or for her other 10 personalities, we think she has an awesome acting career ahead of her. A typical Dalia moment at the office is casually finding her talking to herself while video-editing! Dalia would never leave home without her iPhone, blusher, mascara and Gucci perfume. You can reach her on dalia@fustany.com or on Twitter @DaliaHosny.