May 18, 2016 12:00 AM | by The Fustany Team
La Reina: Revolutionizing Luxury Bridal Shopping
We're always up for new ideas, so when we heard of La Reina - the first online platform for high-end wedding dresses based in Egypt, we had to let you know about it. That's why we met with Ghada E-Tanawy, Founder of La Reina, who let us in on this revolutionary concept for bridal shopping. She also shared with us top tips for brides-to-be, so keep scrolling to read our exclusive chat with her and get a glimpse of La Reina's collection of designer wedding dresses.
How did the idea of La Reina come to you?
The idea of La Reina came to life when I was checking wedding gowns for my own big day. I couldn't find the perfect gown except in the Haute Couture collections. When checking their prices, I couldn't justify spending more than $15K on a dress that would only be worn for 3 hours and then spend a lifetime in a dusty closet. Meanwhile, I also had so many plans that were of a higher priority.
Can you tell us more about the concept of La Reina?
La Reina is Egypt's first online platform for high-end wedding dresses. The website gives the country's brides the access to the world's most sought after designers. La Reina aims to revolutionize the designer experience through a business model that helps future brides attain the designer experience without the financial sacrifice. Meanwhile, past brides can benefit from this huge investment without giving away their gowns. Each gown gets rented 3 times, maximum, in order to preserve the dress for the past bride and make sure our future bride wears a dress that still looks new.
So, why would a bride rent her wedding dress instead of actually buying one?
Buying a wedding dress is a big investment, especially if it is a designer dress as they produce artistic pieces and not just gowns. Yet, when it comes to your big day, there is always a lot to get and there are even more things that are simply beyond your budget. Personally, I want to get the artistic gown as well as a fairy-tale honeymoon without breaking the bank.
Can you name some of the designers we can find at La Reina?
On La Reina you will find Vera Wang, Maison Yeya, Hany Elbehairy, Nana’s Closet, Iman Saab and a lot more
Before offering any wedding dress on La Reina, are there any guidelines that you follow?
Of course, we set certain criteria for accepting the dresses...
- It must be a custom-made dress from a well-known designer.
- Condition of the dress is crucial.
- Flexibility of the past bride to accept renting.
- Commitment of the past brides throughout the agreement period.
One thing every bride should consider before choosing her wedding dress…
She should always choose something that she truly likes. Many brides base their choices on their family or friends' opinion; therefore, they never look quite confident or comfortable during the ceremony.
Apart from wedding dresses, do you have any plans to offer evening-wear?
Yes, we are currently working on launching a luxurious evening-wear section by the end of 2016.
A piece of advice you’d like to give to young female entrepreneurs…
If the universe intends something for you, get out there and build something you believe in. I can compare running a business to a sudden boxing match without any prior notice. When starting a business, it is always important to take some time to lay solid foundations because no matter how prepared you feel, left hooks will always appear and you have to be flexible with a solid base to absorb changes and stay on your feet. Expect to hear thousands of nos. Furthermore, always remember that you are doing it for the passion. It is much slower than a turtle and harder than climbing the Everest's top so be patient and enjoy the ride!
Get the ultimate bridal inspiration and wedding day tips by checking out our Weddings section here.
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