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The first time she watched "The Devil Wears Prada" around the age of 12, Farida felt something that she couldn’t quite explain at that time. She was inspired. The clothes, the hair, the makeup and of course, Paris. It made her feel ecstatic; wanting to jump years ahead to enter the industry in a way or another. She is a makeup fanatic and spends 80% of her time looking at new products, and putting them on her wishlist. She studied multimedia journalism, and wanted to further utilize it by writing about her passion. Farida loves to take time for herself and unwinds by watching "Friends" and doing her skincare routine before bedtime.