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| by Zeina Tawfik

Amr Saad's Urban-Infused Sunglasses Collection: A Folk Tale

Amr Saad recently launched his first eye-wear collection, and it's anything but traditional. The "Urban-Infused" sunglasses collection is literally a folk tale, where each and every single piece is meticulously handcrafted.

Every aspect regarding Amr Saad's "Urban-Infused" sunglasses collection was well thought of, from picking the raw materials to the editorial campaign. Oh, and let's pause for a moment here. To portray his eccentric sunglasses, Amr Saad collaborated with photographer Aisha Al Shabrawy, stylist Sundos Al Ayoub, and model Salma Abu Deif. The outcome was an elaborate editorial campaign set in the heart of Nubia, Aswan, focusing on Amr Saad's fashion-forward sunglasses, where the scenery fit perfectly with the sunglasses' folk appeal.

The Egyptian "metal artist," as he likes to refer to himself, started his label two years ago. He started off with jewelry design, and has recently rooted for designing eye-wear with the most exceptional frames. For him, jewelry is a form of art using precious metals; and that explains his distinct pieces.

Just click through and take a look at Amr Saad's "Urban-Infused" sunglasses collection.


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Tags: Amr saad  Egypt  Egypt fashion  Egyptian fashion designers  Photography  Fashion photography  Photoshoots  Sunglasses  Sunglasses trends