November 05, 2014 12:00 AM | by The Fustany Team
11 Important Things Peter Dundas of Emilio Pucci Said at VFDE 2014
Peter Dundas, the Creative Director of Emilio Pucci, had a lot of interesting bits and pieces to share during his talk at Vogue Fashion Dubai Experience (VFDE). We got to know more about him, the fashion business from his perspective and the house of Emilio Pucci. Below are the highlights from his talk at VFDE 2014:
1. Marchese Emilio Pucci di Barsento, before many other designers, became a very visible ambassador to his house. He also travelled a lot and these are two things we have in common.
2. When you buy something from a certain brand, you also buy part of what kind of lifestyle that brand embodies.
3. My very first job in fashion was making clothes for my sister when we were kids. She has them somewhere, but she won’t let me see them!
4. I owe Jean Paul Gaultier a lot of the passion I have today. He’s one of the greatest designers in this last century. One thing he always taught me, was when doing something new and extreme, always add something familiar so people can relate to it and find themselves in it, to make it a little bit more approachable.
5. After Jean Paul Gaultier I went to Christian Lacroix, and it was in a way a natural connection. We both love colors and I stayed there for two years. Afterwards, I got a call from Roberto Cavalli and went to Italy and it was a great success. We had amazing years together, it was fun and it was kind of a finishing school for me.
6. French ateliers are exceptional when it comes to the way they work. The inside of their haute couture garments are beautiful, if not more beautiful than the outside. I also love working in Italy, it’s such a great experience, the ateliers there always give it their all. It’s sometimes disorganized, but they always deliver and come through.
7. One of the most important things I did when I arrived at Emilio Pucci was trying to understand who the woman who wears Pucci is; the joyfulness, colorfulness, the surprise element and rebelliousness of the designs not to mention their sensuality. I made a certain idea of this woman in my head and how she should be like and that became the Pucci girl.
8. A woman’s personality has a lot to do with her beauty, the way she talks and her body language. When there’s part of her personality, that kind of responds or answers to my clothes, then I’m very happy.
9. I try to think of creative ways to create a pattern without using prints and I did that through embroidery, knitwear, patchworks, making holes in things or just a movement using textiles. I also love to play around with fabrics, like dip dye, bleach them, make them bigger, smaller or overlaying them with different patterns.
10. I really believe that one of the duties of a designer, even in an established house, is writing his own messages as well. When you use archive material like that, you need to personalize it in a way that fits in naturally in the collection.
11. I kind of call my way, respectful and disrespectful, meaning that I’m there, I love Emilio Pucci, it’s an amazing house and I love the vibe of it, which is one of the most important things. It’s a happy house and it should never not be a happy house, but it’s also my job to change it. You do things that you sometimes don’t feel like doing, but it’s my job and you need to think of creative ways to push it forward, and trust me on it, it’s done with love.