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Fashion Header image article main tamara mellon set to launch a lifestyle brand

| by Zeina Tawfik

Tamara Mellon Set to Launch a Lifestyle Brand

Tamara Mellon, the former Creative Director and Co-Founder of luxury footwear label Jimmy Choo is back in full force, this time to launch her very own lifestyle brand. After her successful intervention in Jimmy Choo, we could only expect the best coming out of Tamara Mellon. The lifestyle label named Tamara Mellon is set to launch in November, including women's ready-to-wear clothing, shoes and handbags aimed to meet the demands of a modern day working woman. Tamara Mellon will not be showing her label during fashion weeks and she'll follow a "buy now, wear now" plan, unlike other fashion labels that sell winter clothes during summer season and vice versa. With the know-how she's got, Tamara Mellon clearly understands the women she's targeting, offering them practical wardrobe solutions featuring key pieces such as cigarette pants, structured jackets, trench coats and lots of leopard prints. An inaugural collection was recently presented in New York before it lands online on the soon to be launched Tamara Mellon website.







Tags: Fashion news  Jimmy choo  Tamara mellon  Clothing  Bags  Shoes