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Fashion Header image 2924a9fdee20121202184455 amman fashion week jordan fustany mercedes benz

| by Amira Azzouz

Amman Fashion Week Day 4 Diary

WHAT A SHOW! Those were the exact words that went through my head when Alma Panturu's show ended. You won't imagine how impressed I was. It all started with the video directed by Maryam Jum'a titled "WoMan", which you should totally watch as well. 

Alma's show had a story, and a very interesting and amusing one as well. I did not let my eyes off of the runway, not even for a minute. Now focusing on the designs, which were magnificent! Feminine meets masculine in a sexy and very much wearable way. Think dresses, suits, bow-ties, black and white, a stunning and dramatic asymmetrical gown not to mention the structured details. Did I pass the picture on to you on how much it rocked?

Next up was a show that included two designers; Nadya Hazboun and Rana Dabbour. Let's put the spotlight on Nadya Hazboun first, where I have to say although a general theme between the collection might have been lacking a bit, but what I really felt was special were the details. I'm not a person who sees well from a distance, but when Shamekh brought it to my attention, I took a closer look. Wonderful details with calligraphy and very interesting patterns were all over the runway. As for Rana Dabbour's show, this is what I call short and sweet. Feminine and soft designs with what I felt the details were inspired by burlesque (but in a classy way!). My favorite dress was the pastel pink one, simply wonderful!

Up next was the most awaited show of them all, and certainly the most crowded as well! Let me start by saying that I'm not a big fan of bling, but there are lots of women out there who are. Hany El Behairy is one of the most loved designers when it comes to Egyptian celebrities, that's a fact no one can argue with. I could feel how much work and manpower went behind all that glamour and those fine details in each and every dress. My personal opinion however is that it would have been awesome to see perhaps something tailored for the younger generations. The gowns I would wear include the white embellished one and the black one as well. And on a separate note, I could swear I felt my camera sparkling when the wedding gown (which was the final design) made its debut on the runway.

Now one thing I have to mention before the Amman Fashion Week Diary comes to an end, is Shamekh Al-Bluwi's informal show. For those of you who have been living under the rock, Shamekh is one of the region's top fashion illustrators and a very talented artist. Whenever I would wander by his space at the exhibition, a new illustration would instantly grab my attention. Let me just say that words cannot describe how talented he is nor how beautiful his masterpieces are!

I must say, great job for everyone involved and this is an event I see making it big. See you next season!
Photography by Fakhri Al-Alami






Tags: Amman fashion week  Jordan  Shamekh  Alma panturu  Spring 2013  Summer 2013  Fashion shows  Fashion designers  Amman  Arab fashion  Jordan fashion  Amman fashion