November 17, 2012 12:00 AM | by Amira Azzouz
Amman Fashion Week Spring Summer 2013 Day 1
After witnessing what Amman Fashion Week had achieved during their first season back in April, and the potential this amazing event has to rock the fashion scene in the region, we were very eager to be part of the second season, which took place from the 7-10 of November, and this time as Media Partners. I went there a day before it all started to take some behind the scenes footage for our video (which we'll be launching soon!) and was really glad to see how things were rearranged. They divided the action between two different floors, with the exhibition area being on the second floor, and the runway along with the red carpet on the roof. So a great job goes out to Tareq Abdein, who was behind all interiors and design of the place. I'm going to go ahead and skip till the first day of Mercedes Benz Amman Fashion Week, which took place on the 7th of November and witnessed several fashion shows.
So the first show was Curiel Couture by Raffaella Curiel an Italian Designer, who has an amazing Ready-to-Wear collection. I really loved the quality and how colorful her Ready-to-Wear line is, not to mention her personal style, but the problem was that she didn't showcase that collection on the runway, and instead the couture, which I felt was a bit out of order. The theme wasn't obvious, and it kind of felt like the pieces showcased were picked from various collections. Having said that, there were pieces that were beautiful such as the colorful floral-printed gown, the embellished one from head to toe and the black gown with flower details on the side, it had very much a strong arabian feel to it.
Next up were three designers sponsored by GSC; Rafeef Rusheidat, Abdallah Al-Saleh and Amar Hamati. Starting off with Rafeef Rusheidat, who showcased some interesting pieces on the runway, which I would describe as modernized eastern, as she used some traditional fabrics in a new way. Perhaps she should have taken the whole show towards that direction, creating more pieces which mix the latest trends with our culture, example: the asymmetric dress she designed. After Rafeef, came Abdallah Al-Saleh's show, which I felt was a great addition as he showcased both gowns and cocktail dresses which are fashion-forward and wearable by most of the crowd. My favorite bit? Velvet! I can't help it, it looks really elegant. Next up was Amar Hamati (love her name!), who had several interesting designs, which I would have worn, had she used a different fabric. The stiff fabric didn't flatter the dresses she showcased, although they're beautiful and some of them were even cute. Hamati went for soft raw silk, chiffon silk, lace and brocade. Both designers (Amar Hamati and Rafeef Rusheidat) mentioned they were inspired by the city of Petra; the colors, architecture, nature and the historical side.
As for Jamal Taslaq's show, if you ask me about my favorite things, I would say the bags he used which had the shape of a curved triangle (brilliant!), the consistency which you could feel was flowing and lastly the fact that he went colorful! Last season he put quite an artistic show, but the theme was black and white, and I was glad to see a color burst this time.
Something different about this season were the informal shows, which took place at the exhibition area. One of my favorites? Elham & Issa Jewellery's informal show, as it was done in a very classy way and they were really smart about how they displayed their jewellery pieces.
Photography by Fakhri Al-Alami