Astrology has been around for many years and for good reason. In order to understand what the stars are saying, you have to observe and calculate them carefully. It's a craft, dependent on maths as much as intuition, but also important in terms of history and culture. Its many aspects and the insight they can give have helped make the zodiac a go-to guide for affairs of the heart, home, career, and more.
It all started in Babylonia and Egypt. The science that initially combined astronomy with astrology was then taken by the Greeks and Romans, who turned it into the system we know today. It was used to predict things, like the outcome of wars and the reign of kings, but also to forecast weather, natural disasters, and agriculture. The 12 constellations that became the zodiac signs were split into four groups based on seasonal patterns. Aquarius, for example, the water bearer, was named for bringing rain. It was not until the 18th century that astronomy was classed as a science and astrology stuck with divination. Today, technology has taken over the chart-reading maths, allowing the astrologer to focus on studying and interpreting the results. This relaxed state of mind is capable of more exact and helpful advice.
As science evolves, links between the solar system, seasons, and our behavior are becoming clearer, especially regarding astrology's ability to predict important moments in someone's life. Another quality that makes professional fortune-telling that much more valuable is the emotional support. Both astrology and Tarot Readings offer a sympathetic listener, who can pick up on small details about your life, goals, or problems, and then suggest the best course of action. Civilizations, old and new, have learnt not to underestimate the horoscope. It can make life-changing predictions and through them affect how a person or whole society faces the future. At the same time, its star-gazing ideal reminds us that it's okay to dream, to think about alternative possibilities and not rely so much on the strict rules of science.
Image Source: Pxhere
As far as the psychic arts are concerned, tarot card decks are usually the prettiest part, but the individuality of the zodiac signs has made them far more marketable. They appear in many different industries. Illustrators, fashion designers, jewelers, and make-up artists have put their own spin on how each personality can show their pride and strengths. Marketing strategies often turn to the symbols and positivity of astrology to hook customers too. For example, beauty companies create products with horoscope themes, such as Zodica’s perfumed hair serum for the bold Aries, a sugar lip treatment by Fresh to sooth a Virgo’s chapped lips and a deep plum-colored lipstick for the professional Capricorn, courtesy of Bite Beauty. The signs have the power to give people confidence, while boosting the artistic and corporate scene.
Even though fashion and the zodiac go together nicely, astrology is more than a lasting trend. It’s a phenomenon studied across many cultures and a source of guidance, depended on by generations.