Fustany Team 
Meet the new hot name in the fashion world, Paula Cademartori, a handbag and shoe designer, well known for her funky and creative take on accessories. The Brazilian fashion designer has really made a mark in the fashion world, as you must have seen a Paula Cademartori bag or pair of shoes worn by Anna Dello Russo and plenty of street style stars during fashion week.
We had the chance to chat with the talented Paula Cademartori about bags, shoes and style. So scroll down and read our interview with Paula Cademartori.
Tell us about the first Paula Cademartori bag you ever designed.
It was the Sylvie bag. I still remember I had at disposition only two materials and three colors and also I cannot miss the design of my iconic buckle – I love that moment.
You started off your career with Versace as a Junior Accessories Designer, how did this influence you?
I can say it has been a great opportunity. Working close to Donatella in the design team helped me a lot to improve my knowledge in fashion, especially in accessories and of course, my professional experience.
The amazing time at Versace gave me the chance to understand “the inside” of this historical and multinational brand.
A Paula Cademartori bag can be spotted from miles away. Why did you choose the buckle as a statement to identify your bags?
When I was in Brazil, I worked for a Brazilian brand designing jewelry and this background helped me to develop my buckle, which immediately became my logo. It is a precious evocative element that reminds me of a jewel with which I identify myself; a symbol of timeless elegance for the woman wishing to make a statement all of her own with high-quality handcrafted accessories.
Some of your bags are named after fashionistas like Anna Dello Russo, how do they inspire you?
Every woman who has a sense of class and elegance and really knows how to appreciate and distinguish the quality and craftsmanship of an accessory inspires me. When I design my bags and shoes I always think about women, and firstly how to make them feel beautiful wearing them.
Paris Fashion Week was where you first presented your handbags. What is your favorite thing about fashion weeks?
Everything! The people, style, hair, clothes, models, commentary, etc.
Literally, all of it.
I think it could be so inspiring!
How would you define the woman who carries a Paula Cademartori bag?
“Paula Cademartori woman” is a global woman who knows good quality and the importance of the research and craftsmanship behind an object.
A woman who is not a fashion victim, but who has a strong personality and unique style and is interested in art, music, design and in discovering new cultures and places.
You recently launched a unique shoe line, what is the inspiration behind it?
I've always loved shoes, and the idea of creating my collection of footwear comes mainly from the will to conquer new markets, new clients and get a new brand positioning, in order to become the expression of a complete lifestyle.
In terms of inspiration, I have been moved by the same mood of the bags. I have in fact realized this new shoes collection playing on a coordinated selection of materials, colors and details, which combines the pivotal values of luxury and Italian craftsmanship with an extremely seductive and feminine vision of the contemporary woman.
A big fashion faux pas is…
Wearing shorts with white camperos bootie.
Out of all fashion designers, dead or alive, who would you want to have lunch with?
Well, I can name more than one. Raf Simons, Nicolas Ghesquière, Azzedine Alaia, Olivier Rousteing and Miuccia Prada. I really admire their work and strong identity and I would be honored to have lunch with.
What is your current style crush?
Paula Cademartori high heels! I recommend them!
Your all time favorite piece of accessory is…
Well, let me think. Bags and shoes of course!
Name one city that completely inspires you.
Milan first of all. This is the city where my biggest dream came true and its dynamism stimulates me daily.
Secondly, I truly love London and Paris, these two cities are so inspiring for the atmosphere you can feel there.
What is the one item that is on the top of your shopping wish list?
A diamond necklace by Pennisi. I really adore it!
Tell us one thing the fashion industry has taught you.
To have an initiative and pragmatic sense, a business acumen and a lot of enthusiasm. Being able to hold out in front of the first “NO” and always having confidence in yourself and in your own ideas.
