We couldn’t help but be completely drawn to the creations of Sarah’s
Bag! Founder, Creative Director and Arab Fashion Designer, Sarah Beydoun, tells us about
herself and the brand that combines women empowerment with fashion.
Who is Sarah Beydoun?
I
always think of two things when I’m asked this question. Should I just
answer by saying I’m the creative Director and founder of Sarah’s Bag,
or should I just say I’m a Lebanese woman who believes in doing what she
loves and loving what she does.
What inspired you to start Sarah’s Bag?
It
all started when I was preparing my thesis about women in prison, for
my masters program in sociology at Universite Saint Joseph. As I
discovered more about these women behind bars, I felt the need to
contribute in improving their lives and helping them maintain their
dignity and self esteem and mostly have an aim in their life. So, I
thought of offering them a chance to use their handcraft talent that
would help them earn their way out of prison and start a new productive
life. That’s how I started creating designs that they could work on. One
bag led to another, and this is how Sarah’s Bag started.
How has your Middle Eastern upbringing affect your designs?
I
believe that the Middle Eastern culture has a lot to offer and a lot to
inspire. Growing up drinking Bonjus in a pyramid box, and listening to
the songs of Sabah and the poetry of the Rahabni’s or even the proverbs
of our grandmothers and their passion for crochet, this by itself is an
inspiration and a culture that I feel I have a duty to transmit through
every woman in the Arab world.
Who is the Sarah’s Bag girl?
She’s
a woman who believes in fashion with a statement; a woman who loves to
project her personality in everything she wears and carries. Any woman
who loves buying a unique, stylish, modern and yet thoroughly Arab
product that is making a positive contribution to its community.
How did Sarah’s Bag become arm candy to celebrities and royalty?
Queen
Rania, herself, has become an icon representing the Arab woman of
today. The bag she wore was a gift ordered for her, carrying the
national statement of the kingdom of Jordan that we handcrafted using
Arabic Calligraphy. Nadine Labaki is our star and she’s become in a way
the ambassador of our Lebanese culture and the inspiration to every
woman in Lebanon and the Arab world. She wore Sarah’s Bag on many
occasions and festivals. When Catherine Deneuve came to Beirut, she also
wore a Sarah’s Bag.
Tell us more about your personal style…
Hmmm, what’s my personal style? I love accessories; I am never out without my
earrings, a shawl, and sometimes a hat. I believe in pieces that stand
the test of time… that are more stylish than trendy. I believe that
clothes are a great way to express ones mood. Recently I am in a
Technicolor mood.
Favorite Sarah’s Bag piece…
It
is hard to favor one design; it will be like favoring one child to
another. However, mainly it is always the design that I am working on
that I am drawn to the most.
Favorite fashion designers…
I love Dries Van Noten and Martin Margiela. I also love Rabih Keyrouz.
Favorite quote/saying?
Choose the job you love and you do not have to work a single day in your life.
An advice to entrepreneurs?
People
in the region look up to Lebanese designers who create, produce and
expand against all odds. They are setting a trend of hope mixed with
style. When you come from a country with a story, your mission holds a
great deal of value, especially in Europe. My advice for them is to stay
unique and love what they do.
What’s next for Sarah’s Bag?
New Yoooork!!
Getting to Know Sarah Beydoun
Fustany Team
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