Reem Amr of Floradise Studio is a multi-talented young woman. She's a baking pro and she does event styling from A to Z. You've probably seen her work, feasted your eyes on her dessert bars, or tasted one of her scrumptious cupcakes. So we decided to get up close and personal with Reem Amr, and ask her everything, from baking tips, to what is next for Floradise Studio.
Tell us a little about
Floradise Studio, and why you decided to start it?
In 2009, I launched my Facebook cupcakery and alongside that, I was asked to plan and implement a few one-off events. Driven by a passion for flowers, design, branding and baking; I thought, why not combine them into one business, and so Floradise Studio was born.
When did your love for baking begin?
I have always had a passion for cooking and food in general since my early childhood, but I became a self-taught baker in 2006. Following three years of experimenting and creating my recipes, I made my first sales in 2009 through my online cupcakery.
How does it feel when you look at one of your finished products?
I sigh in relief that my cake didn't tilt and the icing on the cupcakes didn't melt, and of course I always anticipate to receive positive feedback.
What was the weirdest or hardest thing you ever had to bake?
My sister’s four tier wedding cake!
What is your favorite dessert?
Raw cookie dough straight out of the mixing bowl, yummy!
Can you give our readers the ultimate party-planning tip?
Pick a theme and follow the theme in every single detail.
Cupcakes or cake pops? Cupcakes.
Chocolate or Vanilla? Chocolate.
Nutella or Peanut Butter? Nutella, duh!
A secret baking tip you can give to make the perfect cake?
Never ever mess with baking powder, and always add a pinch of salt to your cake batter.
Tell us a little about the process of planning an upcoming event?
I find this quite a straightforward process; I simply create a theme and stick to that theme. But the key is to jot everything down in one to-do list. Creating boards on Pinterest can also keep your ideas put and intact.
What’s next for Floradise Studio?
This one is a toughie – well for starters we don’t want to expand, horizontally we’re happy with throwing and styling small events to retain our quality and attention to detail – which is our edge. We design, personalize, print and bake everything from scratch. So in order to do so, it takes a longer prepping period than usual. My passion for cooking still grows, so we look forward to having a food and baking blog up and running soon, along with a YouTube channel, maybe a cook book too, fingers crossed.
Photo Credits: Instagram @FloradiseStudio