Decorate Your Home: Joud Collaborates with GEMMA

It's always exciting to see collaborations between Egyptian local talents and leading brands. GEMMA Ceramics and Porcelain have recently collaborated with Egyptian home accessories designer, Deena Fadel, the young lady behind the successful label Joud. After having a vision for an oriental ceramic line, GEMMA contacted Deena Fadel as they thought her artistic designs that are influenced by the Middle Eastern flair could work perfectly for what they had in mind for their new line. About the collaboration, Deena said: "It was a challenging yet mind opening project, I enjoyed it thoroughly and it was a pleasure working with the Gemma team, truly visionary and professional." 'Envy' is the name of the line that's inspired by Egyptian icons and textures, much like what Joud is all about. Tell us what you think of this collaboration and which designs are your favorites?