October 15, 2018 05:30 PM | by Farida Abdel Malek
An Insight into the Stories Behind the Azza Fahmy Jewelry at GFF
Azza Fahmy has always been an icon to Egyptian cinema and to world class fine jewelry. The designs are recognized for their uniqueness and signature oriental touch. To further exemplify their mark on Egyptian film, there wasn't a better opportunity than to open a store in Gouna during El-Gouna Film Festival this year.
Their history with Cinema Jewelry goes way back since the '70s when Azza Fahmy designed pieces especially for Soad Hosny's character in the movie Shafika w Metwally. The collections are always inspired by cultural or historical themes, and some iconic Egyptian women that have inspired entire collections like Um Kulthum and Taheya Karioka.
We talked to the team about the festival and the closest celebrities to the brand and the stories behind the incredible pieces worn at the event. To them, one of the most special pieces that appeared on the red carpet was the drop-shaped turquoise necklace that was worn by Yousra at the opening ceremony after party, this is a huge, all gold necklace adorned with striking 200Kt Turquoise stones. What is very special about it, is that Amina Ghali, the head designer, designed the whole necklace based on stones she found in India, whereas normally she designs first, then buys the adequate stones.
Their aim is for each woman who chooses a piece to feel connected to it and to feel like it reflects her personality. The celebrities choose pieces that represent their taste and personality, while they recommend the pieces that match their outfits and are new pieces that they'd like people to see. Most of the celebrities that wore pieces are actually friends of the brand like Yousra, Raya Abirashed, and Shahira Fahmy.
The Inta Omry Ring that was a gift to Raya by Azza & her daughters when her daughter Lola was born.
All Image Credits: Instagram @azzafahmy
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