Their slogan is "Reinventing Denim" so you can imagine what they came up with. The brand I'm talking about is Cie Denim and it created the internet's latest obsession. Everyone's head turned, literally, when they saw the brand's upside down shorts and jeans. The brand hand picks vintage denim to have each piece one of a kind.

To be honest the first time I saw them, I squinted and moved on with my life until I saw them on Instagram where fashion editor Alyssa Coscarelli was wearing them and I must say she pulled them off and they instantly grabbed my attention. I don't think a lot of people will be reaching for these as their first choice in denim, but if you're looking for something a little interesting and a definite conversation starter you might want to take a look at these pictures below.

Main Image Credits: Instagram @alyssainthecity