Try The Hailey Bieber's "Strawberry Girl" Makeup Trend For The Perfect Summer Look!

Mariam Youssef
8/8/23, 11:00 AM

Did anyone say makeup trends? Oh, yes! We’re so hooked on the look and we like catching up with all that’s trendy, fashionable, and unique. If you feel the same, you’ll love and want to try this new makeup trend created by none other than Hailey Bieber. The gorgeous model has recently come up with a makeup technique that screams summer and she calls it “strawberry makeup.” Cute, right? As the name suggests, it’s all about making your face as adorable and lively as a strawberry with its redness and little seeds that are transformed into freckles. Now that we got you excited about this look, why don’t we show you how to apply it? Read on to know how to apply Hailey Bieber’s strawberry makeup trend.

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What is the strawberry makeup trend?

This trend is all about embracing your natural beauty while adding a few products here and there to make you look cuter. Strawberry makeup emphasizes rosy sun-kissed cheeks with a lot of freckles. So, the key products of this look are blush and a freckle pen (or a brow pen).

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How to apply strawberry makeup?

Just like any other makeup look, start with the base, be it primer, foundation, tinted moisturizer, BB cream, or concealer. Hailey Bieber doesn’t use foundation; she applies the blush right on her prepped face. However, if you have uneven skin or suffer from blemishes, dark spots, or acne, feel free to cover them up with foundation and/or concealer. The coming part will show you how to achieve the strawberry makeup:


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Brush your brows

To make your brows look tamed, brush them up with a brow gel so your entire face looks balanced and sleek. If you don’t have much hair on your brows, fill them in with a brow pen, but make sure not to overdo it because you’re going for a natural look.

Concealer for brightening

Because she’s Hailey Bieber, she doesn’t necessarily apply or need a lot of concealer. However, she uses tiny bits of it to brighten the areas around her eyes, mouth, nose, and cheeks. Feel free to apply as much concealer as you need to make your complexion look nice and fresh.

Apply cream bronzer

This strawberry makeup look is the perfect look for summer. So, it only makes sense to apply cream bronzer to give your face some tanned color. Don’t forget to apply it to the forehead too because this is usually where the sun hits you. Use the same bronzer as an eyeshadow as well to make the look cohesive.

Layer your cream blush

To achieve a sunkissed look, blush is your best friend. However, you need to know how to apply it properly to nail this look. The trick is to apply two cream blushes with different colors on your cheeks and nose to have this layered gorgeous look. Don’t be afraid to apply a lot of cream blush because that’s the core of this look. Without enough blush, your strawberry makeup isn’t right. Furthermore, choose a blush shade that matches your skin tone. If you have fair skin, rosy pink and peach will be perfect for you. However, red and plum blush shades will look better on darker skin tones.

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Throw on some freckles

If you have natural freckles, good for you! That’s half the job done. This is your moment to enjoy your beautiful freckles and show them off with some blush and highlighter. If, however, you don’t have freckles, use a freckle or brow pen to draw on some randomly-placed freckles on your cheeks and nose. With the redness of your cheeks and those cute freckles, you’re the ultimate strawberry!

Winged liner

Apply just a tad bit of winged eyeliner to give shape to your eyes and make the entire look more lively. See how she applies it and follow her steps. Preferably, go for a brown liner, especially in the daytime. Throw on some mascara, and your eyes are done!

Complete the look with strawberry lips

Use the same blushes on your lips too for a fun, neutral look. Although Hailey Bieber doesn’t wear bold lip colors with this look, you can try applying red or pink lipstick to match your cheeks and emphasize the strawberry effect. A bold lip will surely make a statement and is recommended in the evening. Apply nude lips in the daytime and go for bold red or pink lips when you’re hanging out at night. Don’t forget to apply a clear lip gloss on top to give you a sleek finish.

Extra for the extra

If you apply the above three steps, you’re done and your strawberry makeup is ready to slay. However, if you’re an extra girl, you’ll want to wear lashes, apply some shadow, contour, and highlighter, and finish off with a setting spray. Make sure though that the emphasis of your look is your freckled cheeks.



Mariam Youssef

Growing up, I've always wanted to become so many things: a fashion designer, painter, singer, actress, and anything that revolves around art. It wasn't until I watched "How to Lose a Guy in 10 Days" t...

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