13 Makeup Tips for Your 20s and 30s and the Products to Try Out
Mai Atef
1/14/23, 1:30 PM

Wearing the perfect makeup every day for work or college can be overwhelming. So, we're giving you some makeup tips according on your age. For your 20s and 30s, things are pretty similar. You want something that works and something quick that lasts all day. That said, here are some makeup must-haves for your 20s and 30s...

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1. Primer

Primer is a basic step that you should do to enhance the look of your base and make it last longer. In your 20s and 30s, with errands, work, and general daily life, you want your makeup to look good and stay in place for as long as possible. A primer will help you do that. If you have oily skin, it will increase its longevity, and for people with dry skin, it smoothes out the skin and minimizes the appearance of dry patches. Certain primers can also refine the look of pores and fine lines. This one below hydrates the skin and makes it look fresh, healthy, and dewy. When shopping, look for a primer that addresses your skin concerns and priorities. 

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best makeup products for 20s and 30s

Too Faced Hangover Replenishing Face Primer

Shop your favorite beauty products in Egypt on ZYNAH.me:

2. Foundation

Try not to use foundation everyday so you can let your skin breathe. In the morning, you can use a light foundation for a more natural and fresh day look that's not too heavy. At night, you can go for more coverage for special events and outings. Make sure you buy a foundation that's suitable for your skin type. Matt foundations are good if you have oily skin or if you want something to blur pores and lines. If you have dry or dull skin, you can go for more dewy foundations.

Take a Look at 7 of the Best Foundations for Oily Skin

   best makeup products for 20s and 30s

Bourjois Air Mat 24H Foundation

3. Concealer

Concealer is essential in the makeup bag, especially if you don't want to wear foundation everyday. It can help cover dark circles or any imperfections you want to blur. If you're going to be out all day, try not to go for thick concealers so they don't crease. Or you could top your concealer with powder to help it stay in place.

best makeup products for 20s and 30s

Maybelline Instant Age Rewind Concealer

Concealers can also help balance the skin and correct blemishes and imperfections. Yellow toned concealers are brightening, orange ones are for dark spots, and green helps counteract redness. For application, make sure you blend them well before topping them with neutral skin-colored concealer.

best makeup products for 20s and 30s

NYX Color Correcting Cream Concealer

4. Eyebrows

Eyebrows are the pillar of the face. They can completely change how a person looks. Try not to over pluck your eyebrows because they really frame the face and bring it a lot of youth and life.  You can fill in any gaps you have with an eyebrow pen or pencil. This one below is good for filling in gaps and thickening with color. Eyebrow pens or thinner pencils are great for drawing on realistic hair like strokes. Just make sure you use the spoolie to blend and keep checking how they look brushed up. Don't go heavy handed at the front of the brows so they don't look too block-y. 

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best makeup products for 20s and 30s

Anastasia Beverly Hills Brow Definer 

5. Contouring

If you want to give the face more structure and dimension, you can start playing around with contouring and highlighting. It sculpts the face, showing more prominent features and defining things like the cheekbones, jawline and nose. The key is to blend, blend, blend and add thin layers as you go. Moreover, pick shades that are not too dark or too light. Choose a color that creates a faint shadow not a harsh line. 

    best makeup products for 20s and 30s

L'Oreal Infallible Total Cover Concealing and Contour Kit

6. Eye makeup

Most of us jump to eye makeup right away without prepping the lids, which can make a huge difference in how your eye makeup looks and lasts. An eye primer smoothes out the lids creating a nice base for the eyeshadow to stick on. It also intensifies the pigment of powder shadows, makes blending easier, and helps it last longer.

   best makeup products for 20s and 30s

Urban Decay Eyeshadow Primer Potion

7. Mascara

We all know how immensely mascara can transform a makeup look and the shape of our eyes. It opens up the eyes and brings out the beauty of eye makeup. You want a mascara that is thickening, lengthening, and easy to apply without being clumpy so that you don't have to go over it with a clean brush or eyelash comb. Try out this one below...

Essence Lash Princess False Lash Effect

8. Highlighter

Highlighter is really flattering and an easy way to make your skin look healthy and glowy. You can use cream or powder highlighters. You can highlight the cheekbones, bridge of the nose, under the brow bone, Cupid's bow, and inner eye corner. Highlighter pens like this one (that also has another contour side) are great because they're so easy to use and blend out. Just make sure you don't highlight blemishes, pimples, or anything you don't want to emphasize. 

Nyx Wonder Stick Highlight and Contour Stick

9. Change up the lip game

If you haven't already, you need to try out wearing red lipstick or any statement bold lip. A red lip can completely transform a face, with minimal effort. You might not even need mascara. Try out different colors and find one that makes you feel beautiful. We recommend you start with reds and deeper mauve-rose tones. However, if you don’t feel like wearing something bold, we’ll always recommend nude brown shades that match any makeup look and make you look gorgeous. For nude lips, we recommend Sheglam lipstick set.

best makeup products for 20s and 30s

Nars Lipstick

Sheglam Matte Nude Beach Liquid Lipstick Set

10. Use the right tools

Brushes and beauty tools can elevate the makeup game. Although you can achieve a great makeup look using your fingers only, brushes can make your life easier. Invest in high-quality brushes and wash them frequently! A damp beauty blender will also help perfect your base makeup, making your coverage look more natural.

11. Fixing and setting spray

If you want to keep your makeup in place all day, you should spritz some setting spray before going out. This way, your eyeshadow, foundation, and concealer are unlikely to move anywhere. Moreover, you need a fixing spray to smoothen out your entire makeup look, making it look effortlessly gorgeous.

Makeup For Ever Make up For Ever Mist & Fix Makeup Setting Spray

12. Take off your make-up before bed

You should never sleep with your makeup on as it's bad for your skin. Make sure you cleanse the face properly, removing any traces of makeup. Waterproof mascara can be incredibly annoying to remove, so using a makeup remover like this will help you out. 

best makeup products for 20s and 30s

Lancôme Bi-Facil Double Action Eye Makeup Remover

13. Makeup Tutorials

Fresh Dewy makeup tutorial for your 20s

Natural everyday makeup for your 30s

Main Image Credits: Instagram @nawalsari

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Mai Atef

At a young age, she fell in love with fashion and writing, it was her favorite way of expressing herself. As soon as she finished her studies, she started working in journalism, writing about everything that had to do with women. She loves looking at the latest runway shows as she listens to old French music, which is a major inspiration for her writing.