Engy Elghannam 
In the world of makeup artistry, certain individuals go beyond being mere enhancers of beauty and evolve into genuine artists. Makeup artist Ayat Fahiem, driven by her passion for colors, has recently entered the cosmetics industry by launching her debut cosmetics collection, which will for sure make a significant impact in the beauty world. We were privileged to be part of the launch event for Ayat's first collection of cosmetics, held at the Mohammed Ali Palace.
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The Artist Behind the Cosmetics Collection
Let's learn more about the makeup artist, Ayat Fahiem. She is a pharmacist by profession who made a transition into the field of cosmetics. She has worked as a makeup artist for several years, and eventually, she made the decision to develop a cosmetic product that is skin-friendly. Ayat has long dreamed of starting her own business, and her unwavering belief in her passion was the driving force behind her decision to combine her passion with business endeavors. We can say that she has established a reputation for her exceptional skill and eye for detail. Her work has graced the faces of celebrities, fashion models, and everyday individuals looking to enhance their natural beauty.
Ayat Fahiem Cosmetics!
Known for consistently pushing the limits in the field of makeup artistry, it was inevitable that Ayat Fahiem would eventually venture into creating a collection of lipsticks. She decided to start her collection with lipsticks because she believes that every girl can't leave home without a lipstick in her bag. Her collection showcased her deep love for vibrant colors and her unwavering dedication to exceptional quality. At the event, Ayat proudly introduced her first-ever collection of lip cosmetics, which includes various shades of red lipsticks, two lip gloss choices, and a single shade of lip liner. I have personally tried them myself, and the quality is truly exceptional; they keep the lips beautifully hydrated and remarkably long-lasting.
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Trust me, her lipsticks are not just designed to enhance your appearance and boost your confidence, but they also deliver essential hydration and nourishment to your lips, thanks to the presence of Vitamin E and coconut oil in the lipstick formula.
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About The Event
The event was graced by the presence of numerous celebrities, with Miss Universe Egypt 2020 Ayah Abdel-Razek serving as the primary ambassador for Ayat Fahiem's new lip collection. Among the attendees were actress Caroline Azmy, several TV presenters, including Sally Fouad, as well as a multitude of fashion and beauty experts.
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Now, let's talk about the exciting entertainment part of Ayat Fahiem's launch event, beautifully arranged by AKM Solution. This segment included a captivating performance by the talented artist Carmen Soliman. The band Nino Abaza joined in, adding musical delight and treating the audience to several songs.
