You Have to See the Dresses Trends Seen at the Cairo International Film Festival
Get to know some of the red carpet trends seen at the Cairo International Film Festival this year... ... Read More →
15 Local Egyptian Brands Turning Heads at El Gouna Film Festival
These are the Egyptian brands and designers at El Gouna Film Festival red carpet that really stood out... ... Read More →
10 Different Cleopatra Looks Over the Years From Film and TV
Cleopatra movies and shows over the years with the actresses' different looks and what stood out about them. ... Read More →
Scarabaeus Sacer: We Use Fashion to Raise Awareness & Promote Social Issues
Where ‘ethics meets fashion.’ Get to know more about the eco-friendly Egyptian brand and how their social advocacy cause. ... Read More →
9 of the Best Bridal Boutiques to Buy Wedding Dresses in Egypt
Egyptian brides-to-be, pay attention! Here is the ultimate list of bridal boutiques to buy wedding dresses in Egypt. ... Read More →
Saqhoute: A Sustainable Egyptian Brand That I Need to Start Wearing
Saqhoute's new and third collection caught my eyes for many reasons... ... Read More →
Celebrities Wore Black and White to the Cairo International Film Festival
The 2019 Cairo International Film Festival opened yesterday and the stars were able to grab the spotlight with their dazzling red carpet looks. ... Read More →
How to Accessorize Like Riham Abdel Ghafour in 'Zay El Shams'
If you love accessories and love going for big, bold layering and statement pieces, you will get really hooked on Riham Abdel Ghafour's accessories in 'Zay El Shams'. ... Read More →
Zara Launched an Online Store in Egypt Just in Time for Your Eid-Shopping
Now you can do all the shopping you want from Zara with a click of a button. We're over the moon about our Eid shopping! ... Read More →
Find All Your Hijab Fashion Needs with These 3 Local Egyptian Brands
These local Egyptian fashion brands cater to your hijab fashion needs! Check out our 3 picks. ... Read More →
Hats off to Huda El Mufti's Style in Kaeno Embareh, You'll Love It!
Your favorite show has the coolest outfit inspirations! Take a look at Huda El Mufti's outfits in the 'Kaeno Embareh' TV series. ... Read More →
Bardees, the Egyptian Designer Known for Her Use of Abstract Art on Clothes
Our conversation with the Egyptian Designer Bardees from the heart of her atelier and a look at her F/W19 new collection. ... Read More →
Yasmine Sabri Doesn't Let Trends Limit Her, But Still Aces in Style
Yasmine Sabry doesn't follow specific fashion rules, she likes to play around with different looks and styles as seen here. ... Read More →
All the Must See Looks of Your Favorite Actresses from Ramadan 2018 Series
Ramadan series trailers are out and everyone in the fashion world is aching in anticipation to see what our favorite stars are going to look like this season. Here are the sneak peaks we got of the fashion this year. ... Read More →
Spring Break Shopping Just Got Easier with These 6 Egyptian Brands
Local Egyptian brands have got you covered for this spring break. From swimsuits to cute floral tops you've got plenty of choices! ... Read More →
Dima Rashid Tells Us What 15 Years of Experience in the Jewelry Business Taught Her!
Dima Rashid takes us through her latest updates, and gives emerging jewelry designers the most valuable advice! ... Read More →
Old Egyptian Toys Inspired Sami Amin's New Collection, and You Have to See It!
Sami Amin's new collection is titled "Toys," and it features the Egyptian culture in a way you've never came across before! ... Read More →
Deena Wagdy Will Be Your Go-to Jewelry Designer After You See Her Edgy Pieces!
You're about to fall in love with Deena Wagdy's new collection. Find out the inspiration behind this new Egyptian jewelry designer, and what she's aiming for. ... Read More →
Natalie Akrabova Tells Us How She Chased Her Dreams and Launched "N by Natalie"
We had a little chat with Natalie Akrabova of N by Natalie about fashion, style and chasing dreams! ... Read More →
Azza Fahmy Depicts the Diverse Beauty of Egyptian Heritage in Her New ‘Falahy’ Collection!
Only a luxury jewelry designer like Azza Fahmy can put together a collection inspired by Egypt's rich culture, and its artistic heritage! ... Read More →